The implications of user-generated content, part 1

With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they're not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift:

1. Make it quality content: the material you see and hear has to be acceptable and entertaining enough for people to want to watch and listen. Is this the end of the home-made video?
2. The right of distribution: who else will want to see and share it - is it worth anything to do this?
3. Provocative PR value: what's the value of traditional marketing and PR to drive attention online. Can you intentionally build buzz and word of mouth?
4. Defining the community: is there a group of people who would appreciate this and how do I find and alert them?
5. A new talent pool: all of this will drive huge demand for people with wit, creativity, drive and know-how to make new media become the accepted model. What will their job title be, chief new media officer?

This is the beginning of a new day. Exciting and confusing all at once.