Wednesday, October 25, 2006

Fragmentation begets frustration

RSS; swicki's; mechanical turk; semantic search; flickr; WiMax; grazr; opera; adsense; blinkpro; screencasting; social networks. I could continue the list of new innovations all day long. The Web is good at creating countless opportunities but is really great at creating fragmentation: little bits and pieces of technology that hope to solve this or that problem. Many of them are terrific approaches but most people don't know about them or what they do - and probably never will.

That's a shame, but that's OK. It's the Web 2.0 at work.

Don't try to keep up with it all or else you'll get frustrated. Better yet, be like the person in the glass box trying to catch all the giveaway cash: don't grab it all, just get what you can. Don't be frustrated seeing all that money float around you unclaimed, walk out with something in hand.

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